As most voltages we wish to measure are considerably less than this, the voltage is applied to the deflection plates through an accurately- calibrated amplifier.
The selector switch on the front panel of the oscilloscope allows us to select a suitable setting to provide a good deflection on the screen regardless of the actual voltage.
The switch positions are marked in Volts/Division and in the picture is set to 1 volt/division. Therefore the waveform shown in the lower picture is approximately one volt between peaks (1v peak-peak).
The control at the top-left of the panel allows the display to be shifted vertically on the screen in order to more accurately align the waveform with the grid lines.